A detail-oriented specialist focusing on building internal tools, managing feature lifecycles, and improving digital experiences across complex tech environments. My mandate is to translate user insights into actionable product decisions, ensuring our work is directly aligned with business goals and drives continuous improvement.
The foundation is a rigorous decision framework. We leverage customer analytics to validate every opportunity and secure the maximum return on investment (ROI) before committing resources.
The mandate centers on driving consensus across engineering, commercial, and customer teams. This translates high-level strategy into clear, concise, and actionable delivery plans for all collaborators.
Success requires owning the operational process. We maintain robust Agile practices to establish a reliable, predictable delivery cadence for the organization and maximize development velocity.
Value is created by architecting scalable solutions. Deep UX expertise is applied to complex digital experiences and AI tooling, ensuring all final products are intuitive and friction-reducing.
MA, Photography
2008 -2010
B.A., Advertising
2003 -2006